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Vitamins and secondary plant chemical substances such as polyphenols and particularly here the flavonoids are counted among the antioxidants. While the market potential may be largely exhausted for vitamins, the secondary plant chemical substances are about to experience a boom. Already today, due to their physiological effect, they are being called the “vitamins of the 21st century”.

Xanthohumol – a new dimension of antioxidant potential

Recent scientific studies substantiate the enormous potential of xanthohumol, a substance found in hops. Its preventative effect against a number of civilisation diseases has been observed in in vitro trials. In particular, the high potential against cancer was surprising: in the MMOC test the substance showed a 200 times stronger effect against breast cancer than resveratrol, a substance found in red wine. In further in vitro studies xanthohumol was effective against more than 60 human cancer cells – and at all stages of the development of the cancer: from initiation to growth to metastasis formation. This places xanthohumol in the category of the most promising antioxidants existing.

To date xanthohumol has demonstrated effectiveness potential in in vitro trials against:
  • Osteoporosis
  • Arteriosclerosis
  • Cardiovascular disease
  • Cardiac infarction
  • Strokes
  • HIV viruses
  • Human cancers such as leukaemia, lung cancer, colon cancer, melanoma, breast cancer and numerous other cancers.
NIC is constantly seeking the most potent active ingredients in nature. We offer ultrapure xanthohumol to our clients in the food, health food, cosmetics and pharmaceutics industries as specifically enriched hops extract and as flavonoid-rich mixed extract.

Along with xanthohumol and xantohumol-rich hops extracts we carry a variety of other antioxidants as extracts or pure substances in our range. Please contact us.

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